Who is responsible
Tiny Landlord: Tycoon and this website are published by eiilo games, the developer named on the app’s Google Play listing. For any question about this policy or your data, write to hello@tiny-landlord.com.
The other Tiny Landlord games have their own policies: Tiny Landlord and Tiny Landlord: Idle.
What the app keeps on your device
The app saves these things in its private storage on your device:
- your empire in progress: the city, your buildings, tenants and staff, your cash, debt and reputation, the date and which cards you have seen;
- the empires you put in save slots, and when each was saved;
- your Ledger: records, the endings you have reached, the tenants you have met and your past empires;
- your daily challenge results and streaks, the dates you played them, the day’s tasks and the seasonal events you have joined;
- the achievements you have unlocked;
- what you have bought: the products you own, the purchase tokens Google Play gave for them, the balance of your investor account and the city theme you picked;
- your settings: the language, music, sound effects, vibration and whether card previews show exact numbers.
They are never sent to us, and they are not backed up to your Google account. Uninstalling the app, or clearing its data in Android’s settings, deletes everything it saved; only purchases come back, from Google Play. Google’s SDKs keep a little data of their own on the device too, such as your consent choice.
The app reads your device’s date to pick the daily challenge, the day’s tasks and seasonal events, and to stamp your save slots. Around Halloween, the winter holidays and spring it also changes its own home-screen icon to match. It reads your device’s language to show the game in it, unless you pick one in Settings. None of this leaves your device.
Advertising
The app uses the Google Mobile Ads SDK (AdMob) to show ads: a banner on menu screens, never over the city while you play; an occasional full-screen ad at a natural break, after you answer an event card or when an empire ends; and an optional rewarded video you can choose to watch for one bank bailout per empire. The Remove Ads purchase turns off the banner and the full-screen ads, and the bailout then needs no video.
With Remove Ads, Google’s ad service still starts and may load ads in the background, so Google may still receive the data listed below, but no ad is shown.
To serve and measure these ads, Google may collect:
- your device’s advertising ID, which you can reset or delete in Android’s settings;
- your IP address and the approximate location derived from it;
- device and app details such as model, operating system version, language, screen size and the app’s package name;
- which ads were shown, viewed or tapped, and whether a rewarded video was watched to the end.
We do not receive this data ourselves. It is processed by Google under Google’s privacy policy, and Google explains its ad practices in How Google uses information from sites or apps that use its services.
Your consent and choices
If you are in the European Economic Area, the United Kingdom or Switzerland, the app asks for your consent through Google’s consent form (the User Messaging Platform) when it starts, and Google honours the choice you make: personalised ads are shown only if you agree to them. The app starts Google’s ad service once you have answered, or after about eight seconds if you have not answered yet or the form cannot be loaded (for example without a network connection). Google then applies the choice you made before, if any, and the form is shown again the next time the app starts. Your choice is stored on your device by the consent form.
You can change or withdraw your consent at any time: tap the Privacy options button in Settings to open the consent form again. The button appears wherever the law requires this choice.
Anywhere in the world, you can limit ad personalisation by resetting or deleting your advertising ID: open Android’s settings, then Google, then Ads (on some devices, Settings, then Privacy, then Ads). A reset gives your device a new, unrelated ID; deleting it stops apps from using one at all.
Usage statistics
The app includes the Google Analytics for Firebase SDK. It tells us, in aggregate, how many people play, how often and for how long, how many come back, on which kinds of devices and in which countries, and how many ads are seen per session and what they earn. We use this only to improve the game and to understand how the ads perform. We do not use it to identify you.
To do this, Firebase collects:
- a random app-instance ID created when the app is first opened, which is reset if you uninstall the app or clear its data;
- your device’s advertising ID, which links app usage with the ads shown, and which you can reset or delete in Android’s settings;
- app events such as first open, session start, time spent in the app, ad impressions and in-app purchases;
- how the app was installed from Google Play, for example which ad or link led to it;
- device and app details such as model, operating system version, language, app version, and your country or region, derived from your IP address, which is not stored.
The data is processed by Google on our behalf and shared with AdMob, both linked to the same Google account, under Google’s privacy policy and the Firebase privacy and security information. We see it only as reports and charts in the Firebase and AdMob consoles. Google Analytics keeps user-level data for at most 14 months before deleting it.
Firebase starts when the app opens, so your first visit may be counted before you answer the consent form. In the European Economic Area, the United Kingdom and Switzerland, Firebase then reads the choice you make in the consent form and limits how the data may be used for advertising accordingly.
Google Play Games
The leaderboards and achievements work through Google Play Games, a service provided by Google. When the app starts, it asks Play Games whether you are signed in. Android may sign you in automatically if you use Play Games on your device; if you are not signed in, you can sign in from the leaderboard button in the Ledger or the Board button of the daily challenge, or not at all. The game plays the same either way.
While you are signed in:
- your best net worth (your highest peak, not counting investor money you bought) is sent to the game’s Best net worth leaderboard when the app starts and after each empire;
- the net worth you finish each daily challenge year with is sent to the Daily challenge leaderboard;
- the achievements you unlock are sent to your Play Games profile;
- Google processes your Play Games player ID and profile (your gamer name and avatar) to show them.
Other players may see your gamer name and score on the leaderboard, depending on your Play Games profile settings. All of this is handled by Google under Google’s privacy policy, and you can manage or delete it from the Play Games app or your Google account. We can see the leaderboard like any player, and we never receive your name, e-mail address or contacts. Play Games data is not linked to the usage statistics above.
When you are not signed in, nothing is sent to Play Games. Scores and achievements you earn meanwhile are kept and sent the next time you sign in.
In-app purchases
The in-game store sells a few optional products for real money: Remove Ads, the Tycoon Pass, investor packs (game money for your investor account) and city themes. These purchases are made through Google Play’s billing system, under the Google account signed in on your device. Google handles the payment and keeps your payment details; we never see them.
When you buy something, Google Play tells the app which product was bought and gives it a purchase token, so the app can unlock it and, for one-time products, restore it later on a new phone. In the Google Play Console we see an order record for each purchase (order number, product, price, date and country) so we can deal with refunds and problems. We do not see your name or e-mail address there. Purchases are processed under Google’s privacy policy and the Google Play terms of service, and you can see and manage them in the Play Store, under Payments and subscriptions.
Each time the app starts or comes back to the screen, it asks Google Play which products your account owns, to restore them and to take back any that were refunded. Investor money you have not spent lives only in the app’s save, like your game progress.
Permissions
The app asks for internet access, the ability to check whether you are connected, and vibration (for short haptic taps, which you can turn off in Settings). The Google SDKs it includes also declare the advertising ID permission, Android’s ad services permissions (the Privacy Sandbox ad ID, topics and attribution), basic phone state, keeping the device awake to finish short background tasks, Google Play billing and, for Firebase, reading how the app was installed from Google Play. None of them shows a prompt or gives access to your calls, files or location. They exist only so ads, usage statistics, Google Play Games and purchases can work; the game itself plays fine offline. It does not ask for your location, camera, microphone, contacts, files or notifications.
What we never do
- We do not sell data. We hold none of our own to sell.
- We do not run analytics or crash reporting beyond Google Analytics for Firebase, described above. Google Play may share anonymous crash and performance reports (Android vitals) with us if your device allows it.
- We do not combine usage statistics with anything that identifies you by name.
- We do not track you across other apps or websites ourselves. Google’s ad services may, as described under Advertising and subject to your consent.
This website
The site is a set of static pages. It sets no cookies, includes no analytics or tracking scripts, and everything on it is served from this site, so your browser makes no requests to anyone else while you read it.
The site is hosted on GitHub Pages. Like any web server, it receives your IP address, the page you asked for, the time and your browser’s user agent with every request, and GitHub may keep these in logs for security and to keep the service running. GitHub describes this in the GitHub General Privacy Statement. We do not receive or read these logs.
Children
Tiny Landlord: Tycoon shows ads, collects usage statistics and sells in-app purchases, so it is not directed at children under 13. We do not knowingly collect personal information from children. Parents or guardians who believe a child has used the app and have concerns can contact us at hello@tiny-landlord.com and we will help. Purchases can be protected with a password or parental approval in the Play Store’s settings.
Keeping and deleting data
What the app saves lives only on your device and disappears when you uninstall it. Usage statistics are kept by Google Analytics for at most 14 months at user level, then only as aggregate reports. Data processed by Google for ads, and your leaderboard scores, achievements and Play Games profile, are kept according to Google’s own rules and can be managed through your Google account, the Play Games app and Android’s ad settings. Google Play keeps the order records of your purchases; we keep nothing of our own to delete.
Your rights
Depending on where you live, you may have the right to access, correct, delete or restrict the use of personal data about you, to object to its processing, to withdraw your consent, and to complain to a data protection authority. Because we do not hold your data ourselves, most of these requests are best made to Google through the links above. You can still write to us and we will help you find the right place.
Changes to this policy
If the app ever starts handling information differently, for example if crash reporting is added, this page will be updated, with a new effective date at the top, before that version of the app is released. Earlier versions stay online and are linked below, so you can see what changed.
Changes and past versions
| Effective | What changed |
|---|---|
| Not yet published (this version) | First version. |